1. Vision and Value Proposition

Elevating Success, Building Raving Fans: Project Synergy transforms Business Mastery attendees into enthusiastic Raving Fans, driving greater success and recognition for both the attendees and the Tony Robins Institute.

2. The Challenge

Only 60% of Business Mastery attendees successfully implement their plans from the seminars. meaning 40% of attendees are not becoming Raving Fans who passionately promote the program. This represents a challenge and an untapped opportunity for the Tony Robins Institute.

3. Target Market and Opportunity

Our Ideal Participant: Our primary focus is on first-time Business Mastery attendees – driven entrepreneurs and emerging executives, often skilled in their craft but seeking guidance in executing and taking ownership.

Seizing the Opportunity:

1. Elevate attendee success rates.
2. Increase attendee revenue potential through a new offering.
3. Empower alumni to teach and grow.
4. Cultivate Raving Fans by fostering post-show success.
5. Leverage Raving Fans to organically expand TR’s reach.

4. The Solution: Raving Fan Amplification

Introducing the Post-Show Advantage: A groundbreaking “POST SHOW” program pairs Business Mastery Alumni with less experienced attendees, enhancing implementation success and catalyzing Raving Fan growth.

– How It Works

1. Invitation: Less experienced attendees are invited to join the program at the conclusion of the Business Mastery Seminar for a $1,000 fee per person.
2. Dynamic Teams: Groups of six newcomers ($6,000 fees) are paired with a seasoned Business Mastery Alumni for personalized mentorship and guidance.
3. Strategic Focus: The program refines and prioritizes action plans generated during the seminar, ensuring attendees concentrate on pivotal implementations.
4. Collaborative Evolution: The team (six newcomers + one Alumni) kickstarts the program, with bi-weekly team meetings for collective support during execution.
5. Alumni Expertise: Monthly Alumni-led sessions offer guidance, answer questions, and set goals, fostering continuous progress.
6. Alumni get the benefit of learning by teaching and being cut in on a % of fees.
7. The Tony Robins Institute is in full control of what to do with remaining funds including contributing a % of the fees to important charitable causes.

5. Revenue and Business Model

Monetizing Growth: The Post-Show Program offers attendees a chance to join for $1,000, forming teams of six newcomers with one experienced Alumni.

1. Revenue Generation: $6,000 in fees for each team fuels revenue growth per attendee.
2. Focused Implementation: Attendees strategically apply seminar insights, driving tangible business results.
3. Peer Collaboration: Teams provide mutual support, enhancing accountability and execution.
4. Alumni Contribution: Monthly guidance from Alumni ensures sustained progress and achievement.
5. Fan Cultivation: Successful implementation fuels Raving Fan creation, fostering organic program growth.

Conclusion

Project Synergy bridges the gap between Business Mastery attendance and Raving Fan advocacy. By implementing the Post-Show Program, the Tony Robins Institute elevates attendee success, revenue, and satisfaction, creating a network of empowered entrepreneurs who drive the program’s expansion. Together, we’re amplifying success and cultivating an unstoppable community of Raving Fans.

We Believe That Improving The Success Rate Of Current Participants Is The Best Way To Create Raving Fans